Two Hype Yourself.
A Visual Journey Through 30 Years of Our Rich History in Product Storytelling.
Things Have Changed
That established CU’s Football tradition designed by Two Hype after Coach McCartney’s motivational pp-talk to players.
CU Orange Bowl Champions
Two Hype designs player exclusive championship merchandise including this signature style pullover with jacquard check print.
Shark TakesHis Bite
Bite" Official Championship T-shirt grossed over $20k in total sales and would serve as the catapult to Two Hype's legacy.
Two Hype Yourself.
The First 2 Ever Have two National Champions wearing its brand in the same year.
Rebel With a Business Cause
After winning the championship, star player Greg Anthony relinquishes his scholarship to pursue a business venture with Two Hype. The first college athlete to do so.
Two Hype x Salem
Two Hype signs Pro-league NCAA & HBCU licensing deal with Salem Sportswear. Becomes the "First Ever" minority owned company to sign such agreement.
Two Hype Secures Official License
Expanding the Field
Two Hype signs Pro-league NCAA & HBCU licensing deal with Salem Sportswear. Becomes the "First Ever" minority owned company to sign such agreement.
HBCU Hype
As an official HBCU licensee, Two Hype was the host sponsor at the legendary Howard Homecoming. This collection was featured in the JC Penny Catalog the same year.
The Media Takes Notice
The launch of Two Hype made news within the sports and hip hop community and beyond with multiple feature stories in top magazines of the day including Seventeen, Vibe and The Source. Two Hype had arrived in a big way!
Two Hype Signs with Reebok
Two Hype signs with Reebok becoming global brand managers of Shaq and developing collections such as Reebok Basketball, Blacktop, Venus Williams, and Michael Chang.
SIA Snowboard Designer of the Year
First urban sports brand in the ski and snowboard business. Won prestigious SIA snowboarding design of the year award.
Two Hype x US Olympics
Through the Equal Economic Opportunity Program, Two Hype designed a collection of merchandise for the 1996 Olympics in Atlanta featured in the Delta Catalog & hosted the “House of Africa” for all top African Olympic athletes.
Launch of DUNK.NET
Two Hype joins Shaq and launches dunk.Net- the first direct to consumer e-commerce sports footwear, apparel and marketing brand endorsed by Oscar De La Hoya, Mike Piazza, Rebecca Lobo, and Delisha Milton.
Shaq Drops 41 Points in Dunk Shoes “Chromz”
After winning the championship, star player Greg Anthony relinquishes his scholarship to pursue a business venture with Two Hype. The first college athlete to do so.
Two Hype x NBA Lab
The official 30 year re-launch of the Two Hype NBA Collection in partnership with the NBALAB. Featuring custom graphic packages & team color inspired kente prints.
Two Hype x NBA
Following a successful test launch with NBA Labs, Two Hype has officially secured an NBA license, allowing for expanded offerings across multiple categories.