Hype to Hope is our grassroots effort to give back and build strong community relationships through our non-profit Project WE Group (PWG). PWG reimagines foster care, creating hope for future generations. Integrated into our marketing strategy, Hype 2 Hope promotes hope, possibility, and achieving dreams. We aim to show the power of corporate involvement by designing products that inspire people to use their purchasing power for good.

Through Two Hype's multi-media merchandising (MMM), athletes, entertainers, and industry figures formed the “Two Hype Nation” platform. Inspired by the motto “Two Hype Yourself & No One Else,” it promotes self-actualization and positivity. The platform supports marketing strategies, lecture tours, and minority internships in sports and entertainment, with diverse members shaping and amplifying the brand's message.

The building of a global design & merchandising community as a social responsibility program that promotes cultural diversity. Through this collaboration, we celebrate the heritage and culture of individual players and their communities.