Who Would Have Guessed
Who would have guessed that a small sportswear brand founded in Boulder, CO in 1989 could make such an imprint on street style and sports culture?
Starting with the "Things Have Changed" t-shirt for Colorado Football and the iconic "Shark Takes His Bite" UNLV Basketball Championship shirt, we quickly evolved. We became the first minority-owned company to obtain all pro-league licenses, promoting self-actualization and social consciousness through ethnic, street, and lifestyle-inspired sports apparel.
Today, Two Hype remains one of the only minority-owned companies with pro-league licenses (NBA, MLB, NFL, NHL), as well as NCAA, HBCU, and Olympic licenses, creating official apparel for sports and fashion enthusiasts. Our vision of blending sports and fashion while empowering young consumers and athletes has brought us longevity, impact, respect, and brand loyalty.
After a pivotal meeting with then head Football Coach, Bill McCartney, and in anticipation of a key game between the CU Buffaloes and long-standing rival, the Oklahoma Sooners, Penix and Christmas (together with then partner Tom Warren) created the “Things Have Changed” T-shirt.
"Pioneered the fusion of License sports clothing with popular urban/street culture.”
The Original Sport Streetwear Brand
The first... The originals... The Trailblazers, The Trendsetters, The Pioneers
Defining and blurring the lines between global streetwear and luxury sportswear, Two Hype's history showcases iconic, diverse styles from 30 years of archives. The brand achieved success by incorporating and re-colorizing cultural and ethnic prints into professional licensed sportswear, earning the tagline "Licensed Sportswear Meets Street Gear."
With "Two Hype Yourself & No One Else" as its mantra, Two Hype remains the go-to brand for sports fans and those who believe that brands must have a soul. Two Hype's longevity comes from merging sports lifestyle with urban street culture, creating a performance-lifestyle brand with global appeal.